Lineroll – A Fictional Brand Study in Minimalist Expression

Lineroll is a modern design concept built around simplicity, structure, and visual calm. We create curated poster sets — always in threes, always rolled — designed for those who appreciate minimalism not just as a style, but as a way of living.

Each roll contains a trio of graphic prints, thoughtfully composed to work together as a set or stand alone. From refined typography to abstract forms and clean geometry, our designs speak softly but leave a lasting impression.We believe that art doesn’t need to shout to be heard. That less can truly be more. And that your walls deserve more than random prints — they deserve intention, balance, and a sense of flow.

Our mission is to helps you create a serene and balanced environment with minimalist, curated poster sets. Each roll contains three cohesive prints, designed to elevate your space without overwhelming it. Our thoughtfully crafted designs make it easy to refresh your décor with high-quality, timeless artwork that complements any style. By offering simplicity and versatility, we take the guesswork out of decorating, ensuring your walls reflect both elegance and purpose. With Lineroll, transforming your space becomes effortless, bringing clarity and calm to your everyday life.

We believe that good design should be accessible, intentional, and enriching. By promoting minimalism and visual clarity, we help people create environments that support mental well-being, creativity, and focus — values that ripple outward into healthier, more mindful communities.

We aim to reduce visual noise in a world that’s often overstimulated, encouraging slower living and more intentional spaces. Through responsible production and timeless design, we also advocate for conscious consumption, offering quality over quantity. Our goal is to inspire a cultural shift toward simplicity, where beauty and meaning are found in the essentials.

logo design

The Lineroll logo combines refined typography with subtle contrast to embody the brand’s philosophy of balance and clarity. The clean serif typeface reflects structure and timelessness, while the tonal shift between “LINE” and “ROLL” hints at the duality of the brand — linear precision and fluid motion. The lowercase “studio” adds a soft, understated touch that balances the composition. Overall, the logo is calm, intentional, and quietly confident — just like the poster sets it represents.

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