Daisy Donuts – A Fiction Brand Identity with Playful Expression
The task was to launch a small, heart-led doughnut business — one born on Instagram, built by hand, and powered by passion. From the very first swirl of dough to the final ribbon tied on the box, every detail is infused with care, creativity, and love. The brand identity was created to reflect this spirit — playful, personal, and full of warmth.
At the center is a logo crafted from the founder’s own handwriting — the same script that adorns each delivery box. This personal touch reinforces the brand’s authenticity and intimacy, turning each doughnut order into a handwritten note of joy. It’s a brand that speaks directly from maker to customer, with nothing in between.
The color palette was thoughtfully chosen to capture the brand’s softer side — a blend of delicate, feminine tones that feel sweet without being saccharine. These hues carry a sense of warmth and approachability, echoing the mood of the product itself: handmade, heartfelt, and a little indulgent.
Brand Elements
Supporting brand elements were designed with the same sensibility — playful,but polished. Shapes inspired by the doughballs themselves bring cohesion and character, transforming the visual language into something you can almost taste.
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